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Victoria’s Secret: Fascinating Underclothes That Create Fantasy

Heidi Klum struts on the runway, donning Victoria Secrets' underwear.

A Fashion Statement in Intimate Apparel

Victoria’s Secret has become a household name for intimate apparel. They have generated a total of 5 billion dollars in sales. It is a brand that defines sensuality and sexiness. It is no longer the underwear, which you hide under your drawers, but a visually stunning attire for fashion. People are willing to shell out more dollars to spoil themselves with nice underwear. It helps boost the level of confidence in women, making them feel sexy and good about themselves in their underwear. They have built a strong brand for itself that elevated the traditional white cotton pieces to elegant and sophisticated styles in luxurious satins with frills, laces, and embellishments that signify high fashion.

A Brand That Signifies Class

The marketing aspects played a big role in the phenomenal success of the brand. Their marketing strategies are focused on building an emotional connection between the brand and its shoppers. Their stores are designed to create a comfortable environment to men searching for lingerie for their partners or for women who are buying something that’s nice for their wardrobe collection. The pink concept was powerful and a solid-brand image that satisfied a woman’s desire to become an eye candy. The shopping bags are in beautiful complementary gift-wraps that give a notion of glamour. Their glossed catalogs presented their merchandise in a tastefully seductive manner. Victoria’s Secret posters are in glittery ads made of air-brushed commercial photography taken by the world’s most renowned photographers.

Victoria’s Secrets’ Fallen Angels

Unlike many brands, Victoria’s Secret does not invest on the expensive faces of Hollywood celebrities to become its endorsers. Companies would hire size zero, bony, anorexic models to dress up. On the other hand, Victoria’s Secret brought the most beautiful faces with healthy curvy bodies to strut the runway. This gained so much notoriety in the fashion industry. No wonder, Victoria’s Secret fashion shows are one of the most remarkable events in the line of fashion. As they became a household name for undergarments, they also became an institution in the modeling industry, launching a pad of the hottest and marvelous models parading in sexy undergarments. Victoria’s Secret even became a platform to the post-modeling success of these girls like Heidi Klum and Tyra Banks.

References:

http://www.suite101.com/content/popular-sexy-lingerie-lines-for-american-women-a186628

http://www.smh.com.au/executive-style/culture/the-second-life-of-victorias-secret-models-20100408-rtxe.html

December 16, 2010 - Posted by hartlyn obrien | Fashion, New | Lingerie, Victoria’s Secret, Victoria’s Secret Brand, Victoria’s Secret Models